5 Reasons Fast-Food Tastes Better
<b> Smell </b>
Most people underestimate the effect that smell has upon the taste of food. According to Professor Tom Finger, at the University of Colorado-Denver, flavor is a combination of both taste and smell. This has a serious effect on how people perceive the taste of fast food. The alluring smell of fast-food increases people's sense of taste when they eat it, causing the experience to be more enjoyable.
Fast food contains additives that are high in sugar and fat. These additives are one of the main reasons that fast food is so delicious. In addition, it has been scientifically proven that when one consumes foods that are high in fat and sugar, one's cravings for such food will increase.
Mouthfeel is a term coined by scientists to describe the way that texture and flavor combinations of food affect how the food tastes. Such an interaction greatly influences whether or not eaters enjoy the food. In terms of fast-food, companies strive to create the perfect level of mouthfeel, thus making fast food appetizing to consumers.
While a generally unknown fact, memories also play a role in why so many people constantly frequent fast-food establishments and enjoy the food. Most of the individuals that derive pleasure from the taste of fast food are ones who have built memories eating fast food as children with their families. Such positive memorable experiences have made eating fast food a more tasteful experience.
<b>The Appearance of Fast Food</b>
Unlike traditionally homemade food or food from the freezer, fast-food usually looks fresh and pleasing to eat. Eating is more than just the taste of food; it is also the smell and appearance.
The scrumptious appearance, taste, mouthfeel, memories, and smell of the food all are what cause fast-food to taste better than regular food.