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- Keep coffee in an airtight container and store in a cool, dark place. Try the freezer.
- For best results, buy the whole beans and grind them yourself just before use.
- If you notice any traces of chlorine, iron, or other minerals in your water, use a quality bottled or filtered water. Softened or distilled water will affect the flavor of the coffee and should not to be used.
- It's said the best water-to-coffee ratio is 1 tablespoon of ground coffee or 2 tablespoons of whole beans for each 6 ounces of water.
- Boiling or reheating coffee literally boils away flavor. A thermal carafe will keep the coffee hot for up to 2 hours without losing any flavor.